QAIYU Photo & Video

Visual material goes wrong when it is produced first and placed afterwards. A photo shot without knowing its crop loses its subject on a wide screen, and a hero image delivered at full camera resolution costs the page more load time than the whole rest of it combined.

So the placement comes first: where it goes, how it crops on a phone, and what weight budget it has.

Weight is part of the brief

An image that triples the size of your page is not free, whatever it looks like. Every file is delivered in web formats at a size the placement actually needs.

What we need from you

Where it will be used and what it has to communicate. And if there are people in it, permission to publish their image.

The placement comes before the shoot

Material produced without knowing where it will go loses its subject in the crop. A photo composed for a square ends up with the faces cut off on a wide screen; a video shot in one aspect ratio gets letterboxed on the platform it was meant for.

So the brief starts with the destination: which page, which position, how it crops on a phone, and what it has to communicate in the two seconds someone looks at it.

Weight is part of the brief, not an afterthought

A hero image delivered at full camera resolution can cost a page more load time than everything else on it combined. That is not a rounding error: it is the difference between a page that feels instant and one that feels broken on a train.

Every file is delivered in web formats at the size the placement actually needs, with the source kept separately. On one recent build, a logo went from 100,387 bytes to 5,392 without any visible difference at the size it is used.

You get the source files

The originals are yours. Not a rendered export, the material itself, so a future supplier can recrop, re-edit or reuse without reshooting.

Withholding sources is a common way to make a client dependent, and it costs them more than it ever earns the supplier.

Permission is written down

If there are people in the material, permission to publish is recorded before it goes anywhere. That covers your employees as much as anyone else: someone who left the company two years ago still has a say in whether their face is on your homepage.

Usage rights get written down too: where the material may be used, for how long, and what happens to it when the engagement ends. The general version of that is in the terms and conditions.

Visual work is commissioned per project rather than as a continuing engagement, since it does not repeat every month. Book a demo to walk through what is needed and where it will be used.